Croatian born Tanja Gacic is a Sydney based blogger, writer, stylist, photographer, creative director and online contributor at myempiricallife.com and vogue.com.au.
Tanja moved from Croatia to New Zealand with her family at age 14 before being discovered by a modelling agency while shopping for shoes. Soon after, she caught the eye of Australia’s Chic Management and moved to Sydney where she quickly became known as one of Australia’s top models and a regular on the runway during Sydney and Melbourne fashion weeks. She appeared in magazines such as Elle, Harper’s Bazaar, Marie Claire and Oyster as well as in a diverse number of fashion campaigns, TV commercials and runway shows for such clients as Cue, Levi’s, Jigsaw, Oroton, Colette Dinnigan,Gucci, Ksubi, Seafolly, Zambesi, David Jones , Myer, Zimmerman etc.
She moved to New York at the age of 18 and lived there for 5 years appearing in magazines such as Japanese Vogue, V magazine , The Face and Spanish Vogue and shooting with photographers such as Jurgen Teller and Terry Richardson while regularly flying to London and LA for advertising work. Time in New York in the late 90s and early oughties was very special – Tanja lived a photogenic life filled with amazing people and incredible talents that influenced her aesthetic and attitude. Her boyfriend at the time, Australia’s renowned photographer Simon Lekias , introduced her to the magic of taking pictures, Zac Posen was her neighbour, she danced with Duran Duran till dawn and got catwalk tips from André Leon Talley. As she moved around the globe, seing the world for the first time , she understood change as an opportunity to create.
In 2004 , Tanja met Stephen Pavlovic, owner of Australia’s Modular records and in 2007 they had a beautiful daughter, Coco Valentine. With Coco in her life Tanja became passionate about leading a holistic lifestyle, cooking with organic ingredients, yoga, meditation and natural skincare while renovating their home by Sydney’s picturesque Bondi Beach.
My Empirical Life was born as an outlet for her creative passion for writing and photography . Initially, M.E.L was created as a hobby that utilised her love of travel, food and music until she was approached by Australian Vogue to become a regular online fashion contributor at the end of 2012. Since then Tanja has collaborated with such clients as, Alexander McQueen, Tiffany & Co, SK-II, Swarovski, Longines, Tommy Hilfiger, Thomas Saboo, Jets swimwear, Clinique, Witchery, Wella, Cartier, Woolmark, Seed, Gucci, Bec & Bridge, Maybelline, Dyson, Toyota, Magnum, Coach and Louis Vuitton. Tanja was the Australian ambassador for the global shopping site Farfetch for the entire duration of their Global Ambassadorship program 2014-2017. She celebrates 23 years in the fashion industry this year.
Tanja works with several charities close to her heart , appearing in and supporting the Witchery Ovarian Cancer Campaign and also endorsing initiatives for Plan For Girls , Greenpeace and WWF.
She maintains a wanderlust affair with travel, french champagne, vintage clothes, wildly expensive cheese ,estate jewellery, and pinot noir while lamenting the fact she was too young to audition for the TV show Dynasty.