My Empirical Life

30 years in fashion. Four continents. Fashion, culture, travel, beauty and commentary — written for women who live empirically.

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Tanja Gacic, Editor and Founder

From the journal

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Magnificent Marrakech
Travel · Culture Magnificent Marrakech

Never been to Marrakech but can’t wait to go? From riads to restaurants, bargaining tricks and the medina at dusk — a comprehensive guide to the city that seduced me before I even arrived.

March 2026 Read the story →
Sanguinely Spoilt at Sea Sea
Travel · Design Sanguinely Spoilt at Sea Sea March 2025
Summer Skin Naturals
Wellness · Beauty Summer Skin Naturals January 2025
Blue Fish and Loquat Salad
Culture · Food Blue Fish & Loquat Salad April 2024

Limited edition prints

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Eternal Flame
Island Dusk
Event Horizon
Red Tide
Canson Rag Photographique 310gsm · Signed · Delivered worldwide Shop all prints →
Empirical — on Substack

Seducing you
with heretical
ideas.

The things the mainstream press won’t say. Unsponsored. Unfiltered. Written for women who read between the lines and think for themselves.

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“

An athletic nerd. An anxious depressant with a social streak. An ex party girl obsessed with health. A deeply spiritual realist. I do not advertise these contradictions. It took years to form the facade.

Empirical — Introduction
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Peddling “dangerous” ideas to you like some side street hustler, inviting you to peer closer at the counterfeit gold “wrongthink” hanging on the inside of my tattered mink coat under a faint streetlight.

Empirical — On Substack