DIAL 0 FOR ANYTHING

January 10, 2015

chiltmel

This story was shot in London town one rainy night a couple of months ago amid a lot of laughter, champagne and shenanigans. This whirlwind trip only lasted a couple of days, hence my reluctance to sleep at all - who needs sleep when there is so much to see, do and experience? I was generously flown to London by Farfetch, the new-ish kid on the online shopping block, for a special dinner with incredible people from all around the world.

The reason Farfetch is different to other online retailers is well , that they are not one in traditional terms. Farfetch is a hub that connects 300 individual boutique retailers from 30 countries to the rest of the world - when you shop on the site, the item comes directly from a far flung boutique somewhere in the world, arriving as beautifully and individually packaged as if you had visited that boutique yourself - often with a handwritten note, postcard or small token from the town. Each of the boutiques was carefully selected for their unique approach, forward-thinking attitude and diversity.

What I love most about this unique approach however is that each store will have their own buyers and their own edit from the same brands - this means that Farfetch often ends up with complete collections from designers , including the most sought-after and hard-to-find pieces each season. What is there not to love about having the broadest range of brands? From big-name luxe labels to emerging lab designers, Farfetch is now serving 270,000 customers in 170 countries. I have been crazy about Farfetch for a couple of years now, ever since I found a runway Balmain top that was available no where else online -sourced from a small store in Florence. It really is like shopping a curated edition of the best of the world's boutiques.

For this particular story I raided a boutique on King's road called The Shop At Bluebird. In the name of fashion (oh the sacrifice!) I pulled an all nighter in one of the hottest new hotels in London. Can you guess which one?

CHILMELFINAL2MELLARGER

chillmel11FINALTEXTNEW

FINALSPARKLEMELSMALLER
FINAL1ORIGINALTEXTMEL
SHOP THE STORY HERE!


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Andalucian Adventures
April 15, 2019
This month I had a chance to travel to Andalusia, the southern part of Spain where citrus trees line city streets and parks, Muslim and Christian heritage coexist in the most marvelous ways, tapas is the name of the game and flamenco passion ignites long Mediterranean nights. With a few days spare before my work […]
That 70s summer...
February 5, 2015
It has been a month since my last post - a long time to be engrossed in my daughter's school holiday activities,perpetual playdates, long afternoons on the beach and thick adventure books like the Northern Lights which I read to her in crazy voices and hushed tones so she sits at the edge of her […]
HYEEEE NEW YORK CITY!
September 18, 2013
Ahhh, New York! City that never sleeps, the ultimate urban jungle, the place where dreams come true and anything is possible...My history with the city goes way back to the late 90s when I lived there for a few years, so whenever I go back, I love to check out my old haunts ( East […]
1 2 3 45
hello world!

© Copyright 2025
My Empirical Life - All Rights Reserved.
Site by KORE

crossmenuchevron-down