It’s all about the impact

From Gucci to Valentino, the runways seem to be awash with a new message: minimalism is dead, long live maximalism! Sure, there are times when we need a little normcore in our lives, but forever? How boring. I’m a jeans and t-shirt kind of girl most days but the days I do get to go out and dress up, I relish with the enthusiasm of an overexcited toddler in a candy store.Sometimes, it is about making the effort and feeling like a star and there is no better way to do that but by adding a bit of drama.For this story I reviewed Max Factor’s False Lash Epic Brush mascara and a few high impact dresses that are sure to turn up the glamour dial this autumn. This is not the first Max Factor mascara I have reviewed, but it certainly has the highest impact.

Above : Alex Perry dress, Maria Tash earring from Net-a-Porter

One layer was bold and voluminous; two coats made my eyes look like I was wearing false lashes, due to the brush’s wide arched shape. With a mix of conical and flat pointing bristles and a zoom action tip that captures and magnifies every detail of every lash for an epic lash fan – no wonder it was the official mascara of the Victoria’s Secret Fashion Show.

Global Max Factor Creative Director is none other than the legendary Pat McGrath who uses it for high impact on shoots and shows – this mascara is certainly noticeable on film, unlike many others. Here is my personal step-by-step on adding a little impact:
Use the zoom action tip to bring more va-va-voom to the edges of eyes by building extreme lift and volume in just 2 coats.

Rachel Gilbert dress, Rochas heels

Bell sleeves and pretty embroidered flowers add drama in the diffused afternoon glow.

Zimmermann dress, Maria Tash hoop earring from Net-a-Porter, Ole Lynggaard Copenhagen pearl and diamond ring and earrings

My rule tends to be to either accentuate eyes or lips, keeping the overall look lady like. Add gorgeous jewels as an added accent.
See the rest of the story on Vogue.com.au here!
photographed by Alice Wesley-Smith