Over the ages, lipstick has been used as a cosmetic enhancer for both men and women alike. But it wasn’t until the late 19th century that famous actresses began wearing it on film – and since then, lipstick was crowned as the fashion accessory du jour. Max Factor & Company was founded by Mr. Max Factor himself in 1909. By 1914, he had perfected his first cosmetic product and he quickly became an icon within the film industry for having the ability to “make up one’s face”.

100 years on and Max Factor is still leading with innovation with the launch of their new lipstick range, Lipfinity. With a base of shea butter, squalane and lanolin, Lipfinity contains over 60% skin-conditioning serums to replenish the delicate lip area whilst being rich in pigment, making it intensely moisturising and long lasting to ensure coverage for the whole day – perfect for the modern woman.

A red lipstick should be every woman’s go-to cosmetic item to instantly brighten and add drama to any outfit – and Max Factor’s Lipfinity in Just Deluxe is a perfect red to suit my skin tone. Emulate Parisian chic with a striking slick of scarlet lipstick on an otherwise bare face and complement with similar toned accessories for a playful look.

wearing: Isabel Marant skirt, La Perla bra, Jac& Jack tank top, knitted scarf from Etsy, greek fisherman’s hat from Mikanos and Saint Laurent bag )

Spring is a good time to experiment with colour – and this applies to both fashion and beauty. By mixing the soft violet shade of So Luxuriant with the pretty pink shade of Evermore Sublime, I created the perfect lip hue to compliment my colourblock dress.
Wearing Roksanda Ilincic dress and Loewe bag from Tom Greyhound (also available at Farfetch) and Valentino sandals.
Shop Max Factor’s Lipfinity now.

Photographed by Adam Katz Sinding in Paris.