SUMMER WITH JETS

December 12, 2014

The holidays are nearly upon us and with them the inevitable search for the perfect swimsuit. Living on Bondi beach, I tend to live in mine ; if I’m not actually lying on the beach in it, it is always underneath a dress, denim cut-offs, or a kaftan. Here, in Australia, we are so lucky to have a myrad of amazing swimwear labels that produce the best, most flattering swimwear in high quality materials. For this story, I collaborated with JETS, a legendary Australian swimwear label that is not just fashionable but ecologically conscious too. I feel that introducing sustainable technologies in fashion is so important , after all we all wear clothes but producing them can come with a substantial environmental footprint.

JETS proudly facilitate the latest approach in green and sustainable manufacturing practices utilizing digital textile printing at the JETS HQ and printing on recycled fabric with the  fabric off-cuts also recycled into alternate uses, such as sporting equipment, as opposed to being disposed at landfills. Proudly Ethical Clothing Australia Accredited , Jets’ printing process uses substantially less ink than screen printing methods, leading to less waste and water consumption, paving the way for conscious, responsible fashion practices.
In this editorial, I played around with swimwear from both the JETS by Jessika Allen and JETS White Label, a high fashion Luce style swim range in creating 5 distinct characters to match the personalities of the swimsuits, all hitting the beach in their own fun and glamorous way.

jetsmel1

Tapping into the medieval, chainmail, gold encrusted trend currently sweeping Fall Winter 14/15 , this one piece from the JETS' White Label is heavy on cool detailing. Joan of Arc would approve. (Celine necklace, Balmain cuff)

jetsmel2

With overtones of Marrakesh and beautiful colors, this triangle bikini is slightly padded too, providing lift as well as insta boho cred. Beads optional.

jetsmel3

Sailor ahoy! I love high waisted,vintage inspired swimmers and this gorgeous bikini also comes with a cool wrap around top that can double as a cute stripy crop for afternoon cocktails ( Jets bikini, greek fisherman's hat, Adidas slides, Cartier Love bracelet)

jetsmel4

Lazing on a yacht or in a 5 star resort never looked more glamorous.This black one piece from the White label collection is universally flattering with it's beautiful detailing. Throw on a maxi skirt and delicate sandals - why not use this swimsuit as a luxury bodysuit too?

jetsmelfinal5

A girl certainly won't be a wallflower in this high waisted, retro style, floral strewn print bikini that screams summer fun. Fields of flowers not necessary

Photographed by Alice Wesley-Smith

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

When one pair of sunglasses isn't enough ~ a summer diary
April 6, 2017
( Versace sunglasses from Sunglass Hut, Hermès scarf, Max Mara bra top, Tiffany & Co Smile necklace ) As the summer came to pass, unfairly amidst 6 weeks of rain, I was inclined to shout curses whilst waving a closed fist to the heavens. How dare the powers up there deny us of the best […]
Buy Now Wear Next Year
August 29, 2017
Layers may not be the sexiest clothing option in the world, yet winter is the most imaginative time in the style stakes because we finally get to play with investment coats, beautiful boots and cosy knits. Each year I invest in a few pieces that will take me through the coldest months, yet I want […]
Scampi pasta with a side of extra
December 20, 2018
Sometimes in life, it's fun to be a little bit extra but with the holidays fast approaching, I'm taking it up several notches. Welcome to my old kitchen where this video was shot amidst amazing gowns, accessories and food in one whirlwind afternoon. I've been known to have dress up dinner parties and pretend my […]
1 2 3 47
hello world!

© Copyright 2024
My Empirical Life - All Rights Reserved.
Site by KORE

crossmenuchevron-down