MBFWA via 7 DESIGNERS

April 15, 2014

It has been a loooong hiatus between posts, partly because I was so busy shooting this story before Mercedes Benz Sydney Fashion Week and partly because my once loyal computer decided to crash...taking all my precious stuff with it into a techno grave (always back it up kids, don't be like me!). While the computer nerd fairies worked their magic on resurrecting my data onto a new computer, I shot this story with my photographer Alice Wesley-Smith. Let's say it wasn't without it's challenges. Some designers pulled out because their samples were as yet then non-existent, couriers went missing, weather kept getting bad ,samples were unfinished and without fastenings. It is a frantic and terribly stressful time for designers so we tried to work around them but the rain didn't want to play ball. Still we persisted , so this story was shot over a few days, with each ray of sunshine through the clouds signifying a sprint out to shoot .I love the way it has turned out ! I hope you do too...

I will be doing a full MBFWA review on this blog in the next few days , but for now, here is the Vogue.com.au story:

Another year, another MBFWA!

Averaging 12 shows per day, the jam packed schedule allowed for plenty of magic via new designers as well as established icons of the Australian fashion industry. I loved the trends and ideas designers presented, with plenty of wish list write ups compiled for next season.
Main trends were toward layering, soft tailoring, looser, more relaxed silhouettes, structural dresses, pastel tones, monochrome, innovative fabrics, beachwear inspired clothes, embellishment and cool prints.

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Carla Zampatti, who celebrates 50 years in the industry next year, showed a glamorous, elegant collection fitting her own timeless style. (Carla Zampatti gown, silk fabric from Broadwick Silks)

 

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Alex Perry presented a collection replete with sexy party dresses but I also loved the loose, embellished t-shirts and plenty of beautiful lace. (Alex Perry dress, Maison Michel hat, Tony Bianco for Alex Perry boots)

 

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Toni Maticevski has been going from strength to strength, presenting a stunning, masterfully tailored collection of breath taking dresses and ladylike separates.(Toni Maticevski dress, Balenciaga wedges and Hermes cuff)

 

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We are Handsome held their fun, always colourful show within the beautiful Paddington Reservoir gardens. This year the prints were focused on tigers, zebras and florals. I loved this chain and orchid print swimsuit with a flattering underwire cup.(We Are Handsome swimsuit, Preen boots, Celine necklace, vintage hat and bracelets)

 

Check out the full story and 3 more looks including Dion Lee II, Ellery and Romance Was Born now up on
vogue.com.au here!

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